Advisory and Strategy Support for Professional Services Firms
I work with law firms and professional services organizations at moments when clarity, perspective, and experience matter.
My work sits at the intersection of strategy, business development, marketing, and client experience—often during periods of growth, transition, or change. Clients come looking for thoughtful guidance, practical judgement, and a steady hand in navigating complexity and competing priorities.
Experience that informs how I work
Before founding Moore for Professionals Strategy + Marketing, I served as Chief Marketing Officer at a leading Atlantic Canadian law firm, working closely with firm leadership and client-facing professionals.
Over more than two decades, I’ve held senior leadership roles in professional services environments where strategy was central to marketing and business development decisions.
That experience—across legal and financial services—shapes how I approach my work today.
It has given me a deep understanding of professional services cultures, governance structures, and the realities leaders face as they balance client needs, people, performance, and long-term sustainability.
A practical, leadership-centred approach
I believe strong outcomes come from asking the right questions, being intentional about choices, and aligning actions with values and priorities.
My work is collaborative and grounded in real-world conditions. Whether supporting firm-wide strategy, business development coaching, marketing leadership, or client experience initiatives, the focus is always on helping leaders make clear, informed decisions and move forward with confidence.
I’m particularly drawn to working with firms and professionals who are reflective about their direction and open to honest conversation about what’s needed next.
Whether you're navigating growth, transition, or change, let's discuss your priorities and the path forward.